TUI expands hotel business in China

New customers and new products are at the core of TUI Group’s growth strategy. With the expansion of its hotel business, TUI will in future also attract new guests from Asia to the Group’s popular hotel brands. For the first time, TUI will also open hotels in China. A total of six hotel projects under the TUI BLUE brand are already being planned country in the Far East. The global hotel brand relies on international partnerships with management and franchise agreements.

The spectrum of tourist activities in China ranges from vibrant cities to unique landscapes and cultural heritage. The planned TUI BLUE hotels, which will gradually open over the next three years, reflect this diversity. While some are located in popular urban destinations such as Shanghai or Taicang, there will also be classic beach hotels such as the TUI BLUE Clearwater Bay in Hainan, as well as properties in scenic heartland regions.

Against the background of our hotel growth, a delegation from the Chinese province of Anhui visited the new TUI Campus in Hanover this week. In conversation with the Secretary of the CPC Anhui Provincial Committee HAN Jun, the TUI management team got an impression of the region’s enormous tourism potential. The future TUI BLUE Fuyang will be the first hotel to open in Anhui in winter 2025/26.