Experiences for each and every one

Leisure expertise

Best-in-class hotel experience

Customer-led experience design

We do everything with our customer in mind. We are the market leader in delivering leisure experiences with many years of expertise delivering varied and consistent programmes to international clientele. Tailoring our experiences for each and every one of them.

As caring host, we combine a variety of activities and services in and outside the hotel in a relaxed, feel-good atmosphere so that our guests can create their individual favourite vacation. Modern design, an app as a digital holiday assistant, a professional and holistic fitness and well-being programme, modern and healthy kitchen with local influences, individual service and memorable experiences for all ages make our best-in-class hotel experience.

Tourism: A Force for Good

Sustainability

We help you to stand out as a leader in sustainability by helping you to qualify for globally recognised certifications. We can give expert advice on sustainable design, construction and refurbishment so you can build better businesses from the ground up. We provide the tools to track and report on your performance to identify new opportunities and cost-savings. We can even help you to maximise the marketing potential of your sustainability initiatives to inspire, inform and engage your guests. Together with our partners we strive to continue to positively contribute to local communities, reduce our environmental footprint and create experiences that are authentic and sustainable.

Enriching and personalised holiday experiences

The TUI BLUE product highlights have been designed with our customers in mind. We tailor the experience to the customer segments we target by property. Including hardware specifications, food and beverage concepts, entertainment and branding adapted to suit the needs of each target group

Design & Architecture

Leisure F&B

Specialist Operation Team

Sustainability Certification

Sports & Entertainment

Childcare

Support for Success

Built on leisure expertise

We bring our wealth of experience. TUI BLUE ensures that you, as our partner, achieve operational excellence with dedicated support for the delivery of your leisure hotel experience.  You benefit from constant support of our specialist implementation teams who provide expert guidance and training across all areas such as food and beverage to design and architecture to guarantee successful delivery.

Managed and Franchise at a glance

Business models

Operating Models that work for you.

Get in touch

Contact us

We’re here to support your business needs. Please fill out the form, and our dedicated development team will reach out to you shortly. Whether you have questions, need more information, or want to explore partnership opportunities, we’re ready to assist. You can also subscribe to our business newsletter for the latest updates and insights.