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This is us
This is us
TUI BLUE is a prominent hotel brand under the TUI Group, known for its innovative approach to hospitality. With nearly 100 hotels worldwide, TUI BLUE focuses on delivering unique experiences that blend local culture with modern amenities. The brand emphasizes regional architecture, cutting-edge technology, and the BLUEf!t concept, which integrates fitness, food, and wellness.

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Development Team United Arab Emirates
About us

This is TUI BLUE
Focus of Growth
Values & Vision
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TUI BLUE Destinations
Discover our other brands

If you are interested in exploring our other brands, please find the information below.

The Mora
TUI SUNEO
Your Advantage
Your advantage
TUI BLUE offers several advantages. The brand’s strategic focus on integrating local culture with modern amenities enhances guest satisfaction and loyalty, which can lead to higher occupancy rates and revenue. Additionally, TUI BLUE’s expansion into emerging markets such as Asia, the Middle East, and Africa diversifies its portfolio.
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BLUE Connect
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BLUEFit

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News
Latest updates on hotel openings, renovations and brand initiatives. You can explore detailed articles about new properties in exciting destinations, such as the recently launched TUI BLUE hotels. The page also features insights into the brand’s innovative concepts, social media, upcoming projects, offering a comprehensive view of TUI BLUE’s ongoing growth and development.

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TUI BLUE The Passage: Achieving a Travelife Certification on Koh Samui

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