TUI BLUE Hotel Brand
We are TUI BLUE
Strategically located in some of the world’s most desirable destinations, TUI BLUE properties offer guests a blend of local culture and contemporary comfort. Each hotel is designed to provide a personalized experience, with a focus on wellness, culinary delights, and immersive activities.
Strategic and Sustainable Expansion
TUI Blue Development Teams
A significant milestone in TUI Blue’s growth strategy is the establishment of dedicated hotel development teams in key locations such as Dubai and Hong Kong. These teams are tasked with identifying and developing new hotel projects, ensuring that TUI Blue’s expansion is both strategic and sustainable.
Facts about TUI BLUE
Leading the Way in Sustainable and Innovative Hospitality
TUI Blue, the premium hotel brand of TUI Group, is recognized for its exceptional service and commitment to sustainability. With a presence in some of the world’s most sought-after destinations, TUI Blue offers guests unparalleled holiday experiences. The brand’s strategic expansion into emerging markets like Southeast Asia and the Middle East has further solidified its global footprint.
A cornerstone of TUI Blue’s philosophy is its dedication to sustainability. Ambitious goals have been set to become carbon-free by 2030, aligning with TUI Group’s broader sustainability agenda. These efforts not only reduce the environmental footprint but also enhance the guest experience by promoting eco-friendly practices.
TUI Blue’s high recommendation rate is a testament to its exceptional service and innovative approach. Guests have consistently praised the brand for its state-of-the-art technology, which enhances comfort and convenience. From smart room controls to seamless check-in processes, cutting-edge technology has been leveraged to provide a superior guest experience.
In summary, TUI Blue’s focus on worldwide destinations, sustainability, and advanced technology, combined with its high recommendation rate, has made it a leader in the hospitality industry. Investors and guests alike can look forward to a brand that is not only committed to growth and innovation but also to making a positive impact on the planet.
» TUI Blue: Leading the Way in Sustainable Luxury Hospitality «
With a global presence and a commitment to reducing emissions by 46,2% by 2030, TUI Blue combines exceptional service, cutting-edge technology, and eco-friendly practices to redefine the holiday experience.
We are specialists in leisure hotels. Guided by heart so we really get you. Built on our ecosystem of expertise
Curiosity
Freedom
Enrichment
Hotels designed for you
Brand values & promises
We are specialists in leisure hotels. Guided by heart so we really get you. Built on our ecosystem of expertise.
Personal Touch
We prioritize personalized
guest experiences.
Cultured Cuisine
We offer diverse, high-
quality dining options.
Tailored Experiences
We provide unique and
customized stays.
Global Destinations
TUI BLUE Hotels worldwide
TUI BLUE Hotels offer a unique blend of relaxation, culture, and top-notch service across various destinations worldwide. With over 100 hotels in locations TUI BLUE focuses on providing authentic local experiences, personalized activities, and high-quality regional cuisine. Whether you’re looking for an adults-only retreat or a family-friendly vacation, TUI BLUE has something to suit every traveler’s needs.
New addition in a trend destination: TUI BLUE Samaya in Marsa Alam
TUI BLUE Samaya has been scheduled to open in Marsa Alam in May 2025. The hotel brand already present in other Egyptian locations is adding this trending destination to its portfolio.
TUI opens its 20th hotel in Asia
Last week, TUI celebrated the opening of its 20th hotel in Asia. The TUI BLUE Guilin Watermark Promenade is located in the Chinese city of Guilin, which is known for its karst hills and picturesque landscape.
Celebrating Awards for TUI BLUE Taicang
TUI BLUE Taicang in China was honored with the titles of "2024 Urban Resort Hotel" and "2024 Popular Business Hotel." These awards for TUI BLUE are a testament to the unwavering commitment to exceptional service, top-notch facilities, and TUI’s esteemed reputation among both leisure and business travelers.
TUI Group strengthens presence in Asia: New hotel projects drive growth in the region
Expansion of the hotel portfolio planned in China, Vietnam and Indonesia, among others. Unique holiday experiences for new and existing guests.
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Contact us
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