Focus of Growth

TUI Blue’s focus on growth is being driven by strategic expansion into new regions, particularly in Southeast Asia, China, Africa, and the Middle East. This growth strategy is being facilitated through management and franchise agreements, allowing TUI Blue to extend its reach without significant capital investment.

The brand’s expansion is being supported by international partnerships, which are crucial for entering new markets and enhancing the guest experience. These partnerships enable TUI Blue to offer unique holiday experiences tailored to the preferences of different customer segments.

A significant milestone in TUI Blue’s growth strategy is the establishment of dedicated hotel development teams in key locations such as Dubai and Hong Kong. These teams are tasked with identifying and developing new hotel projects, ensuring that TUI Blue’s expansion is both strategic and sustainable.

The use of smart technology is also playing a pivotal role in TUI Blue’s growth. The digital hotel platform streamlines hotel operations, making them more efficient and cost-effective. This technology enhances the guest experience by providing a seamless digital interface for booking and managing stays.

Furthermore, TUI Blue’s commitment to sustainability and local value chains is being emphasized in its growth strategy. By promoting environmental protection and fostering partnerships for innovation, TUI Blue aims to create a positive impact in the regions where it operates.

Overall, TUI Blue’s focus on growth is characterized by strategic expansion, international partnerships, technological innovation, and a commitment to sustainability. This approach is positioning TUI Blue as a leading brand in the global leisure hotel industry.