TUI BLUE launches professional fitness video series

As the end of January approaches and New Year’s Resolutions start to falter, the “be BLUEf!t” videos have been developed to inspire and motivate people to achieve their fitness goals. Professional sports experts from TUI Group’s global hotel brand TUI Blue revealing their top training tips to inject some impetus to any home exercise session.

“BLUEf!t is about the holistic approach to health and fitness we offer in our leisure hotels, including a diverse range of classes and trainings. The strong registration numbers we see on our BLUE app shows that our programme is very popular with our guests, but with the “be BLUEf!t” videos everyone can now get insights from our fitness professionals,” says Artur Gerber, Managing Director of TUI Blue. The “be BLUEf!t” videos are available free of charge on TUI BLUE’s social media profiles and two new workouts are added every week. Each workout takes place against the unique backdrop of the TUI BLUE Nam Hoi An in Vietnam and brings holiday atmosphere to the training experience.

The series offers a balanced mix of workout routines, from strength training and cardio exercises to flexibility and balance-enhancing sessions. Viewers can look forward to a total of 20 professional videos, which will be published by mid-March 2024. The series features expert trainers Lars Löwe and Armin Kanani, who will enrich each workout with their individual style and motivating insights. “Many hotel guests would like to take their holiday motivation home and continue their training,” says Lars Löwe, Corporate BLUEf!t Manager at TUI Blue. “We believe that we all have the opportunity to stay fit and healthy in our everyday lives, too. With this comprehensive fitness video series, we aim to help our guests achieve their goals.”

You can find the playlist of the “be BLUEf!t” videos on YouTube.