New addition in a trend destination: TUI BLUE Samaya in Marsa Alam

TUI BLUE Samaya has been scheduled to open in Marsa Alam in May 2025. The hotel brand already present in other Egyptian locations is adding this trending destination to its portfolio. The new franchise hotel in cooperation with TUI’s long-standing partner JAZ will attract additional guests, especially from the European markets. By joining four other hotels in Egypt and a Nile Cruise ship, TUI BLUE Samaya is positioned as the sixth addition in the North African country. The initiative is set to build on the recognized TUI BLUE model, which has been implemented in different destinations worldwide. Through these resorts, brand visibility has been increased among international visitors who seek authentic holiday experiences.

Marsa Alam has been recognized as a key location for attracting visitors throughout the year. Favorable climate conditions and waterfront appeal have been observed in this region, making it a site that supports stable occupancy rates. TUI BLUE Samaya has been selected for development in close proximity to local attractions, ensuring convenient access to recreational opportunities. Marine life experiences, guided desert tours, and cultural excursions have been noted as potential sources of visitor engagement.

Additionally, proximity to the Red Sea’s well-known diving areas has been mentioned by travel analysts as a feature that may encourage repeat visits. Travelers who seek a balanced approach to leisure and exploration have been identified as a potential market segment for the resort. TUI BLUE Samaya has been designed to suit the preferences of individuals interested in underwater exploration and activities along the coastline. Market data from previous TUI properties in Egypt has indicated sustained interest in these types of offerings.

TUI BLUE Samaya features modern lifestyle and authentic experiences. Dedicated BLUE® Guides look after the well-being of all guests and answer questions about the hotel and the surrounding area. The beautiful pool area, the aqua park and the family atmosphere with warm service speak for themselves and the quality of the resort. The chefs not only offer the authentic flavours of regional dishes, but are also experts in everything gluten-free, vegetarian and vegan. With a wide range of dishes in the global buffet restaurants and à la carte restaurants, there is something for everyone. The hotel shows that the close combination of standardised hotel quality and local hospitality is a perfect match. It is an example of the further development of the hotel portfolio in the popular holiday destination of Egypt.