Authentic hotel storytelling: How TUI BLUE collaborates with content creators
TUI BLUE is reshaping how hotel experiences are presented in the digital space – not through traditional influencer marketing, but by telling real travel stories.
TUI hotel partners prepare for the season
For the first time, TUI Hotels & Resorts invited the franchise and concept hotel partners of the brands TUI BLUE, Sensatori by TUI BLUE, TUI SUNEO and Holiday Villages to a joint conference.
Guests recognise TUI’s hotel brands at the Global Hotel Awards 2025
The TUI Global Hotel Awards have just taken place and TUI Group invited the top 100 hotels in TUI's tour operator programme, voted for by millions of TUI guests out of 14,000 hotels.
TUI BLUE introduces hotel sensory rooms
TUI BLUE is enhancing its commitment to accessible travel by introducing it’s first-ever hotel sensory rooms this summer, designed to support neurodivergent guests and their families.
New addition in a trend destination: TUI BLUE Samaya in Marsa Alam
TUI BLUE Samaya has been scheduled to open in Marsa Alam in May 2025. The hotel brand already present in other Egyptian locations is adding this trending destination to its portfolio.
TUI opens its 20th hotel in Asia
Last week, TUI celebrated the opening of its 20th hotel in Asia. The TUI BLUE Guilin Watermark Promenade is located in the Chinese city of Guilin, which is known for its karst hills and picturesque landscape.
Celebrating Awards for TUI BLUE Taicang
TUI BLUE Taicang in China was honored with the titles of "2024 Urban Resort Hotel" and "2024 Popular Business Hotel." These awards for TUI BLUE are a testament to the unwavering commitment to exceptional service, top-notch facilities, and TUI’s esteemed reputation among both leisure and business travelers.
TUI Group strengthens presence in Asia: New hotel projects drive growth in the region
Expansion of the hotel portfolio planned in China, Vietnam and Indonesia, among others. Unique holiday experiences for new and existing guests.
TUI BLUE The Passage: Achieving a Travelife Certification on Koh Samui
TUI BLUE The Passage, nestled on the picturesque island of Koh Samui in Thailand, is contributing to sustainable tourism development with its Travelife certification. This prestigious recognition underscores the hotel's commitment to environmental stewardship and responsible travel practices.
Team expansion – TUI BLUE accelerates its expansion into the Asia-Pacific region
As TUI BLUE accelerates its expansion into the Asia-Pacific region, we are thrilled to announce several key appointments to our TUI BLUE Asia team. These strategic additions reflect our commitment to enhancing the brand presence and driving growth in this dynamic market.
