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This is us
TUI BLUE is a prominent hotel brand under the TUI Group, known for its innovative approach to hospitality. With nearly 100 hotels worldwide, TUI BLUE focuses on delivering unique experiences that blend local culture with modern amenities. The brand emphasizes regional architecture, cutting-edge technology, and the BLUEf!t concept, which integrates fitness, food, and wellness.

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If you are interested in exploring our other brands, please find the information below.

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TUI BLUE offers several advantages. The brand’s strategic focus on integrating local culture with modern amenities enhances guest satisfaction and loyalty, which can lead to higher occupancy rates and revenue. Additionally, TUI BLUE’s expansion into emerging markets such as Asia, the Middle East, and Africa diversifies its portfolio.
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Latest updates on hotel openings, renovations and brand initiatives. You can explore detailed articles about new properties in exciting destinations, such as the recently launched TUI BLUE hotels. The page also features insights into the brand’s innovative concepts, social media, upcoming projects, offering a comprehensive view of TUI BLUE’s ongoing growth and development.

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Authentic hotel storytelling: How TUI BLUE collaborates with content creators

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TUI opens its 20th hotel in Asia
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TUI opens its 20th hotel in Asia

2025, Asia, China, Growth, Market Expansion, News, Openings

TUI opens its 20th hotel in Asia

Last week, TUI celebrated the opening of its 20th hotel in Asia. The TUI BLUE Guilin Watermark Promenade is located in the Chinese city of Guilin, which is known for its karst hills and picturesque landscape.

By Lars Droßel|2025-03-07T10:03:10+01:00March 7, 2025|2025, Asia, China, Growth, Market Expansion, News, Openings|Comments Off

TUI Group strengthens presence in Asia: New hotel projects drive growth in the region
Gallery
TUI Group strengthens presence in Asia: New hotel projects drive growth in the region

2025, Asia, Cambodia, Maldives, Malysia, News, Openings, Philippines, Vietnam

TUI Group strengthens presence in Asia: New hotel projects drive growth in the region

Expansion of the hotel portfolio planned in China, Vietnam and Indonesia, among others. Unique holiday experiences for new and existing guests.

By Lars Droßel|2025-01-08T12:13:09+01:00January 8, 2025|2025, Asia, Cambodia, Maldives, Malysia, News, Openings, Philippines, Vietnam|Comments Off

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TUI opens its 20th hotel in Asia

TUI Group strengthens presence in Asia: New hotel projects drive growth in the region

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